LFW AW 2015 – Topshop & Twitter

@topshop teamed up with @twitter to harness the power of tech and social media allowing customers to shop the trends as they happened on the catwalk.

During LFW topshop analyzed real-time data on Twitter and picked out the trends as they happen on the catwalks, they put Topshop’s selection of corresponding products onto digital billboards all around London, Leeds, Birmingham, Manchester, Liverpool and Glasgow for all to see.

Twitter users who tweeted @topshop using a trend hashtag during LFW received a reply with a curated list of products to match too.

Throwback to Courtney and Laura doing looks with @boohoo at LFW http://www.boohoostyle.com/post/31858878608/lfw-street-style


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